HPHE 3110 Event Marketing is a course that provides a theoretical background and practical applications designed to provide framework for the marketing of special events & festivals.
Target Audience Developing: Here my group and I analyszed and identified our targeted public for our event, Apple Blossom Women's Art Event.
5 W's/News Release: Here my group and I created a news release to highlight our upcoming event Apple Blossom Arts and Eats.
Value Proposition: Here my group members and I demonstrate the value of our event, whom our prospective event would concern, the benefits of this event, as well as our competitors.
Marketing Strategies: Here my group members and I identified our audience, our event's marketing goal, objectives, tactics needed to meet our objectives, as well as a success metric in order to measure our event's success.
Social Media Ad: Here my group and I put together 2 4X4 social media advertisements to be used in our campaign.
Brochure and Poster: Here my group members and I created a brochure as well as a poster to promote our upcoming event.
Sponsor Chart: Here my group and I designed a proposal to outline sponsorship categories and benefits for your event.